HU-Midterm Composition Assignment Example | Topics and Well Written Essays - 750 words

HU-Midterm Composition - Assignment Example Therefore, the work portrays the events in the ancient Egypt. It is claimed that the British archaeologist, once J. E. Quibell, place this art in this location during his 1897/98 excavation season. Alongside his colleagues, they deposited stemming artifacts that would later be recorded in the history of the ancient Egypt. These artifacts contained fragments of the ceremonial head of Narmer alongside other mace head fragments with some other inscribed with the Horus ‘Scorpion the name that was traced to be the name of one of the Narmer’s predecessors. Regardless of these findings and records of the Palette of Narmer, there are still doubts that the exact finding circumstances related this palette are not exact; thus, it appears that a lot of contradicting publications have been published concerning Quibell’s work at Hierakonpolis. Nonetheless, the general military symbolism relating to the palette is still clear and acceptable (Stokstad and Cothren 26). The palette of Narmer describes the kingdom of the ancient Egypt while the Stele of Naram Sin presents the northern Mesopotamia kingdom that existed in 2332 BCE pictorially. It is apparent that these two pieces of art were used to describe the historical events of this time. In the 2334 BCE, there were loosely linked sites known as the Sumer. Sargon of Akkad became the great king who emerged to control these cities. Later, Naram Sin the grandson of Sargon initiated victory stele at Sippar in order to commemorate his Lullubi’s victory (Stokstad and Cothren 36). It is under these circumstances that the Stele of Naram Sin art created to signify his divinity. Therefore, it is clear these two pieces of art were related to actions of the ancient Kings. At some levels of understanding, it is apparent that the Stele of Naram Sin and the palette of king Narmer present a striking parallelism. Nonetheless, both of them are designed to commemorate

Green Buildings in China and Europe Article Example | Topics and Well Written Essays - 500 words

Green Buildings in China and Europe - Article Example According to John Echlin, an architect who is American, public and culture drives building the design in Europe. The buildings are also constructed for permanent basis unlike in China that considers space and cost as the determinant factor in the construction of the buildings, especially in urban centers. Most of the architects in Europe are aware of the impact of the green building constructions towards the reduction of energy unlike those in China. The owner of the Chinese’s private reserve in Zhejiang province ensured that food required by the reserve is grown at the site and reduced overdependence on energy and water from the surrounding environment. Such was just an example of the green building in China but since then more and more building focusing on energy reduction and being environmental friendly have come up. An example of such a building in Europe is the Doxford solar office found at a park near Sunderland. The building design was energy responsible with the aim of saving energy which is of increased concern in Europe. Green buildings are also considered a profitable venture in Europe and China. It is, however, true that there are more buildings in Europe than in China. Unlike in Europe where public benefit and culture drives the design of the building to be constructed, Chinese constructions are based on costs and profit maximization. It is the reason that has resulted in less number of green buildings in Chi na, especially in urban centers. Multinational Corporation, hotel numbers, and large Chinese companies have however employed the practice in their buildings (Lehmann, 2010). China’s recent plans aim at reducing carbon dioxide emission and overall energy use. Regulators have been forced to focus on establishing buildings that are green and energy efficient as a way of being in line with the government’s energy reduction plan. Europe on the hand has come up with a strategy that will ensure all public houses become carbon neutral by the year two thousand and sixteen.

Intelligence Essay Example for Free

Intelligence Essay Intelligence quotient, or IQ, is the defined as the ratio of mental age to chronological age. The movie, I Am Sam, raises an important question; does an individual’s IQ have an affect on whether they can be a good parent? Many theories have been developed to better understand and measure intelligence. The Single Factor Theories, Sternberg’s Triarchic Theory, and Gardner’s Theory, along with Baumbrind’s theory on parenting styles can all be used to analyze the characters in I Am Sam. The movie questions the relevance of IQ score and its impact on the ability to parent. If a person has a high IQ does that mean they are a good parent, and if a person has a low IQ does that mean they are a bad parent? The Single Factor Intelligence Theories determine IQ through standardized tests. The first intelligence test was developed by Binet in 1905, and determined IQ as being a person’s mental age divided by their chronological age multiplied by 100. Over the next few years the test was modified by others. In 1937, the Stanford-Binet Intelligence Test was created. This test stated that 2/3 of all children, ages 8-18, score between 85 115. This test claimed that a child that scores 130 or above, is a gifted child, but a score of 70 and below indicates the child is retarded. Later, David Wechsler created a more modern test, and which has become more commonly used today. The Wechsler Intelligence Scales for Children (WISC IV) is arranged by ten different areas of problems to be solved, starting with the easiest and working towards the more difficult. It calculates the score with a verbal and non verbal scale. These intelligence tests show a direct correlation between IQ score and school performance. They are designed to measure what you know, but abilities in areas such as reading and creativity can not be separated from known facts, and can provide an incomplete picture of a person’s mental capabilities. Also, these tests can be economically biased and do not take into effect the person’s home environment or stress levels on the day of the test. The character Sam, from I Am Sam, has low intelligence according to the Single Factor Theories. He is in his mid-thirties, but has the IQ of a seven year old child. He also has been deemed mentally retarded as per court records. Sam struggles to raise Lucy, his daughter, after she is abandoned immediately after birth by her mother and left with him. When he first brought Lucy home, Sam did not know he had to feed a baby every few hours, nor did he know how to change her diaper. During Lucy’s first year of school, Sam was able to help her with her homework and reading, but as Lucy grew older, Sam began to struggle. It became more difficult for him because his reading capability is of a low level, so when Lucy brought home reading assignments, he was unable to read at her level eventually. Sam’s low IQ correlates to the fact that he can not help Lucy with her homework past that of first or second grade level. Sam works at Starbucks as a bus boy and is paid not much more than minimum wage, therefore he struggles financially and only can afford to live in a very small one-bedroom apartment. He cannot afford the things Lucy requires for school, such a shoes and clothes. Lucy is taken out of Sam’s care by Child Protective Services because they feel that Sam is unfit parent because of his low IQ and he will hinder Lucy’s learning capabilities. According to the Single Factor Intelligence Theory, Sam is not intelligent. Rita, Sam’s lawyer in the movie, is considered to be intelligent according the Single Factor Theories. To become a lawyer it takes many years of schooling and the ability to speak ‘intelligently’. As a partner in her law firm, it shows years of dedication, hard work, and motivation. She is able to afford to live in a large beautiful home and drive an expensive car. She has been successful life because she has normal intelligence and has a higher IQ. According to Sternberg’s Triarchic Theory of Intelligence, Sam is not intelligent. He lacks componential intelligence, because he is unable to think abstractly as he has difficulty thinking concretely. Sam struggles to interpret information effectively, he scores low on an IQ test and has the IQ of a seven year old. Sam does show some signs of experiential intelligence, but those are quite limited. When Lucy is taken away from Sam, the length he goes to see her shows his creativity. He rents a new apartment close to the neighborhood her foster family resides in, and becomes employed in a dog walking business so he is able to see her. Sam lso flies paper airplanes near her so she is aware that he is nearby and still watching over her. He also has the creative ability to make origami, in which he constructs a wall in his apartment towards the end of the movie. Although Sam has a difficult time expressing his thoughts in his words, he often attempts to give his opinions and insight. Sam tells Rita she must leave her husband, and even though he does not completely tell her why, he clearly sees that Rita’s home life is not good and offers her his insight. His words may be limited but his thoughts are clear. Sam does not however react well to new stimuli. Lucy persuades him to try a different diner for breakfast instead of going to their weekly place of IHOP. When Sam places his order with the waitress, he insists on ordering pancakes French style (the order he places at IHOP each week). When the waitress explains they do not serve that kind of pancakes and attempts to coerce him into ordering something from their menu, Sam refuses and creates a scene. He was reluctant to try the diner to begin with. Sam does not show signs of contextual intelligence. He does not have ‘street smarts’ which is shown when he is solicited by a prostitute, and is completely unaware of her meaning. The police arrest him because they believe him to be trying to buy the prostitute’s services, and he tries to tell the police he did not know in which he truly does not. His lack of street smarts is also evident when Lucy tricks him during one of his supervised visits. She tells Sam that they were given permission to go to the park unsupervised, but this was not true and Lucy was just trying to run away together with Sam. He believes her and keeps Lucy out really late into the night. Sam gets into trouble for taking her and breaking the visitation rules. Based on the three components of Sternberg’s Theory, Rita is intelligent. She is high in componential intelligence. She is a partner in her law firm and has a lot of education. She demonstrates experiential intelligence as she is able to synthesize information. Being a lawyer, she must able to gather information from various areas and put it together to help the case she is presenting. She is able to manipulate the truth with this ability without lying. Her contextual intelligence is high and this is represented in her personal life. She is able to adapt to her environment. Her marriage is falling apart because her husband is never home and is cheating. She avoids the situation by trying to ignore and pay little attention to it. She is able to maximize her strengths by being a powerful lawyer as she minimizes her weakness of being lonely. Howard Gardner’s Theory of Multiple Intelligences states that all have multiple intelligences and some have strengths in one area over another. It lists seven different types of intelligence. The first type is Logical / Mathematical intelligence which is the ability in logical problem solving. Next is Musical intelligence, this is the ability to appreciate music. Spatial intelligence is part of the making of and appreciation of various forms of art, such as sculptures or video games. Bodily kinesthetic is the ability to use one’s body in a skillful way. Interpersonal intelligence is the ability to perceive other peoples and understand them, the ability to read people. Intrapersonal intelligence is the understanding of yourself, your emotions and strengths. The last is Naturalist Intelligence, which is the ability to recognize various types of plants and animals, and even understand the weather patterns. According to Gardner’s Theory of Multiple Intelligences, Sam is intelligent. Even though Sam does not display intelligences in most of the areas, he does display musical and spatial intelligence. Musical intelligence is shown when he relates life and events to The Beatles. For example, Lucy (Lucy Diamond) is named after The Beatles song â€Å"Lucy in the Sky with Diamonds†. He relates many experiences, especially when under stress, to John Lennon, Yoko Ono, and Paul McCartney. Sam’s neighbor in his old apartment building played the piano and he also notes that she plays well and is able to play a little himself. He shows spatial intelligence when he created the room full of origami and stacked them on top of each other to create walls. Rita is also intelligent according to Gardner. She displays logical and interpersonal intelligences. She is a problem solver. She has to think logically about cases and determine what will get her the outcome she desires from the judge or jury. She is able to determine an outcome in advance and know how to manipulate it. She also represents interpersonal intelligence as a lawyer. She has to understand her clients (i. e. Sam), the judge (or jury), and any other individuals involved in her case (i. e. Child Protective Services). She has to be able to read them to figure out what kind of approach and tactic to use in order to win. Diana Baumbrind, in 1972, developed a theory which identified fours aspects of family functioning and parenting styles. The four aspects of family functioning are: warmth or nurturing; clarity and consistency; maturity demands; and communication between parent and child. Baumbrind’s Parenting Style Theory suggests that there are various types of parenting styles and identified four: authoritative; authoritarian; permissive indulgent; and permissive indifferent. Parenting style is a set of attitudes toward the child that a parent transmits to the child to create an emotional climate surrounding parent-child exchanges. Authoritative parents display a warm, accepting attitude toward their children while maintaining firm expectations of and restrictions on childrens behavior. Open communication between parent and child is facilitated within this emotional climate. Long-term outcomes for children and adolescents of authoritative parents are more favorable compared to outcomes for children of authoritarian or permissive parents. The authoritarian parenting style is characterized by a harsh, rigid emotional climate combined with high demands and little communication. Permissive Indulgent parents display warmth and acceptance toward their children but do not place demands or restrictions on childrens behavior. Permissive indifferent parents do not display any warmth or control with little communication, and places low demands on small children but very high demands on older children. According to Baumbrind, Sam is a permissive indulgent parent. He is not mature mentally himself, therefore he has low maturity demands of Lucy. He cannot grasp maturity beyond his own level. Sam is also low in his control over Lucy, because he has little control of himself and his own actions at times. Sam cannot illustrate his thoughts into words and therefore can not clearly communicate rules or expectations. Lucy becomes more of a parent to Sam, than Sam is to Lucy. He is also low in effective communication because he cannot express himself with words effectively, and he is not able to have deep thoughtful conversations when he himself does not understand. Sam is high in his nurturance and warmth. He clearly loves Lucy, and this can be seen with his constant hugging and holding her. He also nightly reads a bedtime story to her, takes her to the park, and goes to any length he can to gain custody of her back. Even though children of permissive indulgent parents can become less independent and take little responsibility, this does not make Sam a bad parent. Rita has an authoritarian style of parenting. She is low in her warmth and communication because she constantly is yelling at her son, Willy, and even when he gets upset and when Lucy hugs Rita, she does not pay any attention to his reaction. Willy also ignores her back when she tells him that it is time for bed, but he continues to ride his scooter around. She is high in her control as she is constantly telling Willy what to do and that he should listen to her. She tells him she hates him at the moment and to get in the car when he will not do as she says. She is high in her maturity demands also, as she expects Willy to be able to handle the fact that both she and his father work a lot and do not spend much time with him. In fact he is still just a child that needs his parents for stability and guidance. Rita is not a good parent according to Baumbrind. Therefore, when looked at collectively, a person does not need to be intelligent to be a good parent. Intelligence may or may not relate to parenting styles. Sam is not considered intelligent according to the Single Factor Theories and Sternberg; however his parenting style is not the most negative as defined by Baumbrind. Rita is intelligent, but is not a good parent. Her parenting style is the most negative. Even with a lower IQ, Sam’s is considered to be the better parent. The movie, I Am Sam, shows the difficulty people have separating intellect from other areas of people’s lives, such as parenting. In retrospect to the movie, we cannot conclude that the two are related, a person does not need to be intelligent to be a good parent, and having a high IQ does not always make a good parent.

The Impact Of The Digital Revolution Marketing Essay

The Impact Of The Digital Revolution Marketing Essay Introduction Consumers are important for organizations as their all efforts are directed toward the satisfaction of needs of their target consumers. Study of consumer behavior help firms to improve their marketing strategy. This helps organizations to understand the psychology of consumers, how they think and feel about the specific products and how they select between different alternatives such as different brands and retailers. More specifically, consumer behavior is defined as the study of individuals, organizations or groups and processes they use to select, use, secure and dispose of products, services, ideas or experience to satisfy needs and impacts these processes have on society and consumers. Study of consumer behavior is very useful for organizations with its extensive applications. The most obvious use of consumer behavior is marketing strategy. When organizations have clear understanding of behavior of consumer about the product or service, they are in better position to develop and run an effective marketing campaign. For instance, by understanding that consumers are friendly towards food advertising when they are hungry we are more likely to schedule snack advertisement late in the afternoon. Consumer behavior also has its application social marketing which includes the ideas across to consumer rather than selling something. The Impact of the Digital Revolution in Marketing and Consumer Behavior: Advancements of technology have affected all the fields of life and so as the business world. Technological revolution is characterized with inventions such as internet, cell phone, global positioning system (GPS devices), notebook or laptop etc. many amazing. These changes have changed our lives to great extent. Now every human is connected with each other due to digital revolution. Communication technology has made it possible to share information quickly and easily. Information technology has also increased the ratio of communication and involved people from everywhere in the world. Digital revolution has provided new and fresh ideas to its users that are so common to use presently. Like all other aspects of life, technology has given a superb impact on consumer behavior and as well as on marketing. Technology has changed the ways to market the product to the target audience and consumers, more emphasis on market side is on how to execute and implement the marketing strategy. Inte rnet is critical mean, used by contemporary organizations to promote their products and services. Now companies are going for social media marketing and promoting their products via social networking websites such as face-book, twitter, word press, BlogSpot and liked in etc. Whereas in past companies were using traditional means of promotion and advertisements e.g. news paper, radio and televisions. But now, internet provides more innovative, quick and fast way to implement promotion strategy. Internet and social media networking websites provides effective and free of cost media to encompass the target audience. Selling methods have also been changed with digital revolution. GPS devices, notebook, laptop and cell phones bring information through users of those technologies faster. Due to fast and easy access to information, people are more aware and try to get latest information when making a purchase decision. Digital revolution has given emergence to relationship marketing (with focus on customer), industrial or business marketing (with organizational focus) and social marketing (with focus on benefits to society) and most importantly to internet marketing. Online Consumer Segmentation: Companies must recognize that cherished knowledge of target market facilitating customer segmentation provides basic information that is necessary to maximize the returns on practices of internet marketing and increase its effectiveness and efficiency. Consumer information is qualifying information that is applied by internet marketers; it also clarifies and help to connect the promotional content with specific segments of consumers. This process is carried out with aim to match the attributes of products with needs of potential online consumers and these customers are more likely to benefit from specific promotional offers of company. In this case, it must be recognized that whole population that have access to the internet can be potential customers. But from this population, only a certain portion of online population represent the potential customer of the product or service being promoted by the company. Process of online segmentation of consumers, is consistent with traditional approach of market segmentation. Internet marketers observe the consumer behavior toward the formulation of promotional content and apply the results of observations in segmenting the online consumers. It is designed to forecast behavior of consumer relative to what is already known about current and prospective consumers. The prognostic value of consumer segmentation is obvious as content of promotional strategy and it is aligned with subset of consumers. Consumer Motivation and High Technology Products: Technology has changed the business practices to great extent. Modern technologies are time saving and require less efforts by humans as well as it simplifies information access and bring people from different places together. Now, high technology gadgets are essential part of human life. Business executives forecast that sales and profits of future are expected to come from high technology products. (Asp, 1999 ). Consumer behavior in the contemporary world is more neutral toward technology. However, there is no single agreement on what is high technology means, actual business practices and competitive strategy theories recognize explicitly that there are important attributes such as rapidly changing life cycles, intensity of information and turbulence that distinguish high technology from the traditional market in psychological factors (Hirunyawipada Paswan, 2006), most important one is motivation of customers as behavior comes from motivation. But actually, consumer needs are not that specific which exist potentially. So the aim of promotional and advertising activities is to satisfy the customer demands and motivate them to buy the products or services even for those which consumers do not need actually. High technology products can prove to be very crucial factor in consumer motivation. Cultural Factors affecting Consumer Behavior: In simpler definition, culture is all about the values of an individual. Culture decides about the behavior of consumers. Cultural factors also influence the individualà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s buying behavior. All individuals hold different sets of beliefs, habits, and principals that are developed by him or her from his family status and background. Within each culture, there are some subcultures such as gender, religion, geographical location and status etc. companies must know specific cultural attributes and how they affect the buying behavior of the consumers. Marketers believe that consumers have similar cultural attributes or having same culture show similar buying behavior. Every country has its distinct and different culture so while going for international marketing, companies must overcome the cultural and economic boundaries. In order to run a successful marketing campaign on domestic and internal level, different presences, attitudes, beliefs and habits of cus tomer in the target market. Beliefs are important element of culture and can show similarities between the people in a community. Understating the cultural properties of target consumers is critical for analysis of consumer buying behavior and play important role in the process of market segmentation, product positioning and target market. Adult Consumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Decision Making: Marketers and researchers have great interest in decision making style of target consumers. Demographics have great impact of thinking and buying behavior of consumers. Age is one of the important elements that affect the consumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s behavior in the market place. Consumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s decision making style is a mental orientation that is characterized by approach of consumer to make choices. Adult consumers are hard to handle for marketers as they are living in technological advanced world, like innovative and latest products. Attracting and retaining adult consumers is a challenge for marketers, they must be aware and have enough knowledge of advanced technologies and applications that are part of daily life or adults consumers of modern era, in order to reach that specific segment of the market (Olshavsky Granbois, 1979). This market segment may boast considerable purchasing power. This segment is noticed widely due to its perc eived importance. Home buying decisions of this segment are fairly noticeable and they are recognized as trend setters which influence consumption patterns in the other segments of market as well (Olshavsky Granbois, 1979)Buying decisions of adult consumers are influenced by critical reference groups such as friends. It is observed in many researches that impact of promotional activities on loyalty of adult consumer is insignificant. Instead brand loyalty can be enhanced by improving products ad past utilization, convenience and expectations do not affect the loyalty significantly. Conclusion: Consumer buying behavior is a mental orientation that makes the approach of choices by the researcher. Technological advancement has been having great impact of buying behavior and purchase patters of consumers. Due to smart technologies, companies can easily and quickly spread their promotional message and hit their target market consumers. They can benefit by technological advanced options to carry out activities. Internet and social networking websites are important tool for marketing contemporary organizations. A successful marketing strategy in modern world organizations, need to consider important factors such as high technology products, cultural backgrounds of target consumers and demographics of target consumers as well.

Royal Caribbean International Case Analysis Essay examples -- Royal Ca

1. Introduction Deep-sea passenger transportation are amongst the most rapidly growing and evolving sectors in the hospitality industry(Wie, 2004, Douglas et al., 2010). As such, there underscores the need for strategy development to ensure the long-term success of firms in this industry. This report would focus on Royal Caribbean International's operations in Singapore, and analyze it based on its external and internal environments, while concluding with a recommendation of strategies that could be adopted as part of the organization's long-term strategic trajectory. Founded in 1968, the firm is part of the Royal Caribbean Cruises Ltd. which provides one-stop vacation services that includes hotel, dining and entertainment. Additionally, land tours, stopovers and airport transfer services have also been offered in recent years to maximize the customer experience(Royal Caribbean International, n.d.). 2. External Analysis 2.1 PESTLE Analysis Various academics have highlighted the critical role that the PESTLE framework plays in aiding organizations to analyze its external environment(Johnson et al., 2012; Senior and Swailes, 2010; Gomez-Mejia and Balkin, 2011). Political: Owing to the welcoming attitude maintained towards foreign firms, low levels of corruption, stable political climate, and good relations with neighboring countries (MarketLine, 2013), there is little political risk faced in Singapore. Economy: Singapore's economy is relatively stable and growing, albeit being slightly affected by global economic woes. As a whole, there are low levels of unemployment and GDP per capita is high(Worldbank,2013), hence implying more disposable income that nationals have to spend. Nonetheless, spurred on by soaring ... ...n Technology to Drive Productivity. Today: October 14. [Online]. Available at: http://www.todayonline.com/singapore/hotels-ride-technology-drive-productivity?page=1. [Accessed 15 April. 2014]. The World Bank (2013): Doing Business 2013, Washington, DC: International Bank For Reconstruction and Development/ The World Bank. [Online]. Available at: http://www.doingbusiness.org/~/media/GIAWB/Doing%20Business/Documents/Annual-Reports/English/DB13-full-report.pdf. [Accessed 15 April. 2014]. The World Bank. 2013. Singapore Overview. World Bank Group. [Online]. Available at: http://www.worldbank.org/en/country/singapore/overview. [Accessed 15 April. 2014]. Yi, S., Day, J. and Cai, L.A. (2014): 'Exploring Tourist Perceived Value: An Investigation of Asian Cruise Tourist' Travel Experience', Journal of Quality Assurance in Hospitality and Tourism, 15: 63-77

A Streetcar Named Desire, by Tennessee Williams :: A Streetcar Named Desire Essays

A Streetcar Named Desire, written by Tennessee Williams in 1947, has been called the best play written by an American. The setting of the play, New Orleans, creates a blended mood of decadence, nostalgia, and sensuality. The plot of the play comes about through the conflict between a man and his sister-in-law who comes to live at his house with he and his wife. Stanley and Blanche immediately capture the attention of the audience through Williams' portrayal of the intensely strong willed characters.   Ã‚  Ã‚  Ã‚  Ã‚  The Play takes place in a two-story apartment in the heart of New Orleans. Eunice lives on the top apartment and Stella and Stanley live on the bottom apartment. The set has a classic Creole ambiance. The props in the play as with the rest of the costumes, and set are based on pieces from the 1940à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The props were very realistic, and very durable due to the fact that they had to stand up to Stanleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s outburst. The props were very ordinary to show the humble life of Stanley and Stella in 1940à ¢Ã¢â€š ¬Ã¢â€ž ¢s New Orleans.   Ã‚  Ã‚  Ã‚  Ã‚  The costumes in the play reflected the plot of the play and gave insight into the characters that wore them. Stella and Stanley had simple costumes to reflect their simple impoverished life. Blanche outfits reflected her southern bell attitude, and set her apart from the rest of the characters so you could focus in on her. It showed that she like the best and would do anything for it.   Ã‚  Ã‚  Ã‚  Ã‚  The lighting set the mood for the play. In key scenes the lighting added another dimension to show the conflict and hardship in the story.

The Importance And Advantages Of Oleochemical Industry Environmental Sciences Essay

Oleochemicals which is the chemical merchandise that infusion from works or carnal oil. The formation of oleochemical are from fatty acids, fatty intoxicant, methyl esters and glycerol. In Malaysia, oleochemical started from early 1980 ‘s. The Malayan Oleochemical Manufactures Group ( MOMG ) was established in January 1984 when the industry attracted more manufacturer. MOMG uses the renewable natural natural stuff such as palm oil, coconut oil and thenar meats oil which are environment friendly. Due to the planetary heating and depleting of fossil fuel, biodiesel will be the following great potency as a cost-efficient feedback for fossil fuel. Palm oil or other vegetable oil can be used to make biodiesel for internal burning engines. After assorted with petro Diesel, biodiesel can utilize in any diesel engine. Normally vehicle industry limit their recommendation to 15 % biodiesel blended with petro Diesel. In Europe, biodiesel is most common. R & A ; D have research that biodiesel is more clean energy than fossil fuel, it release less C dioxide, C monoxide and sulfur dioxide after burning. Not merely that, biodiesel is more economical as biodiesel can be use straight without altering or modified the vehicle engine.The importance and advantages of Oleochemical Industry ( Biodiesel ) in our SocietyThe oleochemical industry that bring forthing biodiesel have unpredictable net income potency since the dodo fuel beginnings are consuming over the old ages and this will do the use of biodiesel additions. Biodiesel is mixable with crude oil based Diesel and this provides several advantages. For illustration, biodiesel can be obtained from a renewable and widespread handiness of feedstock. Furthermore, biodiesel has the same energy degree for per gallon like petroleum-based Diesel The biodiesel is produced from workss and other organic natural stuffs and the procedures of bring forthing biodiesel are harmless to the Earth compared to boring for oil which caused immense amendss to the Earth. Since we able to bring forth biodiesel and being used in domestic, there are no international complications will be involved. This will assist beef up our national security. Besides that, it can forestall the planetary state of affairs to impact the monetary value of biodiesel. The chief ground of oleochemical industry can be so successful is because of the alternate biofuel such as biodiesel is a C impersonal one which means it does n't non breathe any C gases in the signifier of C dioxide. As we know C dioxide is the chief part to the nursery gas emanations. Besides that, biodiesel is biodegradable and less toxic than fossil fuel. Due to the lubricating consequence by the biodiesel, the Diesel engine ‘s life-time is last longer and it is more efficiency. Therefore, biodiesel becomes one of the most of import alternate fuel for burning in Diesel engines.The Supply & A ; Demand of BiodieselDue to the worsening of fossil fuels around the universe, assorted authoritiess all over the universe have passed policies to assist in the production and phasing-in of bio-fuels to cut down the ingestion of fossil fuel. For illustration, the United States of America had passed a Renewable Fuel Standard ( RFS ) in 2010 for the production of 650 million gallons of bi odiesel in 2010, while in Brazil, all gasolene requires around 20-25 % of ethyl alcohol blended into them and since Jan. 1 2010, Brazil had begun a B-5 authorization which requires the phasing in of 5 % biodiesel into fossil fuels. In add-on, due to the EU ‘s ( European Union ) determined policies, biofuel ingestion is set to increase aggressively. Previously, the EU had set a end for all their member states to accomplish a minimal mark of 5.75 % biofuel production by the twelvemonth 2010, which was estimated to be around 14 million metric tons, and later increase the sum to 10 % biofuel production by the twelvemonth 2020. South East Asiatic states like Indonesia and the Philippines have besides set a B2.5 authorization which requires the phasing in of 2.5 % biodiesel into fossil fuel Diesels in their internal market. Malaysia has besides implemented a B5 authorization which requires all diesel fuels sold in the state to phase-in 5 % of biodiesel. Therefore, with many states back uping the construct of bring forthing biofuels and the increasing world-wide demand, it shows that puting into the field of the production of biodiesel would be really profitable in the long tally. Costss of bring forthing biodiesel are dependent on the feedstock being used, the biodiesel works design and size, and the manner the works is being operated. Basically, soybean oil and thenar oil are the most normally used feedstock being used in the oleo chemical industry due to their widespread handiness and lowest priced for most of the clip. Although algae are one of the feedstock which can hold a high output of biodiesel, palm oil is still preferred over algae due the high capital of algae. Besides that, states like Indonesia and Malaysia, which in 2012 had recorded approximately 18,500,000 metric dozenss of palm oil produced, will turn out to be worthwhile states to put in for the production of biodiesel due to the fact that there are ample stuffs to bring forth biodiesel. Furthermore, with the deficiency of providers bring forthing biodiesel in the part ( South East Asia ) , to put in this field in the part would turn out to be worth the attempt.Procesess for synthesis of biodiesel from thenarThere are two chief procedure for synthesis of biodiesel from palmi?s Palm Oil Extraction from thenar Mechanical Extraction Solvent Extraction Traditional Method Of Palm Kernel Extraction There are 8 chief procedures for the palm oil extraction, those are bunch response, and weighing, clump quartering, bunch sterilisation, clump threshing/ denudation, oil thenar fruit digestion, palm oil pressure, palm oil elucidation, palm oil drying and palm oil storage ( Figure 6.1 ) . The extraction of palm oil can be done by three methods: a. ) Mechanical Extraction, B. ) Solvent extraction and c. ) Traditional method of palm meats extraction. 2. Trans-esterification Trans-esterification besides known as alcoholysis. It is a chemical procedure that decrease the viscousness of palm oil and bring forth biodiesel by displace intoxicant from an ester utilizing another intoxicant. This chemical procedure contains three subsequent reversible reactions: I. ) Chemical reaction between triglycerides of palm oil and intoxicant to bring forth diglycerides and ester, two. ) Chemical reaction between diglycerides and intoxicant to bring forth monoglycerides and ester, three. ) Chemical reaction between monoglycerides and intoxicant to bring forth glycerin and ester ( general equation in Figure 6.2 ) . Transesterification can either be performed by the nowadays of accelerator ( catalytic procedure ) or without the nowadays of accelerator ( non-catalytic procedure ) ( Figure 6.3 ) . During the synthesis of biodiesel, there are some safeguard stairss need to be taken to guarantee the whole procedure can be done in safe status. One of the safeguard measure is ever do certain that the armored combat vehicles used in treating biodiesel are in good status. Besides that, do certain that all the electrical powered are non over heated, over-pressurized and improperly installed. Use an detonation cogent evidence motor to avoid from go forthing the motor and prosecute the professionals to put in and keep the pump.The Impact on the EnvironmentThe procedure of deducing oleochemical can be divided into Fat Splitting, Distillation, Fractionation by Crystallization, Fractionation by Distillation, Hydrogenation and Ion Exchange. All the stated procedure might hold some impacts on the environment, such as: A power works will be needed to provide a big sum of energy to the oleochemical industry. In order to put in a power works in the mill, infinite and fuel are indispensable. However, fossil fuel is non environment friendly because it will bring forth toxic gases such as CO and SO3, which could do air pollution. Besides, nursery gases such as CO2, O3, H2O bluess, and CH4, released from the power works, farther contribute to greenhouse effects. Natural stuffs are limited. Human may endure from nutrient lack due to inordinate use of animate beings and workss fats as natural stuff for oleochemical industry. ‘Animal fats, being a side watercourse from the meat production, have a limited handiness ‘ , said European Oleochemicals & A ; Allied Products Group. ‘Animal fats cover more than 50 % of the natural stuff demands in the European Oleochemical Industry ‘ . The procedures of deducing oleochemicals such as ( splitting, refinement, neutralisation and distillment ) will bring forth heat energy. Since H2O has a really high particular heat capacity, it will be used in chilling system. In the chilling system, heat energy will be transfer to the H2O, which increases the temperature of H2O. If we discard the hot H2O into river, the temperature will subsequently interrupt the temperature of the river H2O. Even though it could be a really little alteration of temperature, but it may do decease to the aquatic lives due to inadequate temperature which affects the activity of enzymes. There is no cogent evidence that neither natural stuffs nor merchandises are safe to human, animate beings and workss even though it ‘s derived from workss or animate beings beginnings. Therefore, all the natural stuffs and merchandises must be handled with attention by comparative field experts. ‘The handling, storage, and transit of these stuffs should to be managed decently to avoid or minimise the potency for environmental impacts ‘ . Pollutant, toxic and nursery gases will do pollution and nursery consequence if we release it straight into atmosphere. Being of So3 and other toxic gases in ambiance can do respiratory jobs on worlds and animate beings. If the waste merchandises of fat dividing procedure such as lipoids, acids and bases were discarded to land, it will do dirt pollution. Plants will be unable to turn and this farther destroys the home ground of the animate beings. When the mill is runing, machines and runing systems will bring forth noise and disturb nearby abode. A suited and scheme location which located far off from town and abode country can be used to put the mill. A accelerator such as Pt or Ni may be required to rush up the rate of reaction. These accelerators are expensive and need to be recycled so that we can cut down the costs and besides save the environment. The merchandises might dwell of new and unknown chemicals. To uncover the toxicity or other side effects, carnal testing or carnal test can be conducted. This is an inhumane pattern, which may impact the ecosystem if the toxic is spread among the vegetations and zoologies. The worst unmanageable instance is that the chemicals cause malignant neoplastic disease or mutant inside the carnal organic structure and spread among each other. Therefore, the pattern of carnal testing must be carried out in a little graduated table, and the figure of animate being used for proving should be every bit least as possible. Besides, the animate beings must be quarantined and separated from the others, as this could farther minimise biological pollution.Future Potential of the Oleochemical IndustryOleochemical industry is one of the fastest growing industry for biofuels. In the following few old ages, merchandises produced by oleochemical industry are expected to replace those from petrochemicals. Mo st of the oleochemical industry are based on thenar and palm meat oils, so other new natural stuff beginnings are hoped to be found out to replace them, which are cheaper and easy to be obtained. To protect the female parent Earth, costs of production should non be the first consideration while the environmental impact of a chemical to the user and environment is anticipated to be more of import. Environmental issues such as biodegradation, non-toxicity and life rhythm analysis are the chief consideration that will be used in the hereafter to find whether a chemical should be commercially produced or non. Biotechnology aslo every bit known as biotransformation procedure is used to bring forth basic oleochemicals and intermediate merchandises that based on chemical procedures. This will be the future engineering and will be used to bring forth functionality oleochemicals.DecisionThe universe is confronting the depleting of fossil fuels, so the demand of oleochmical merchandises will go on transcend the supply. Oleochemical plays a really of import function in supplying an alternate to replace the dodo fuels because the merchandises of oleochemical are environmental friendly. However, mass feats of this industry will still harm the environment to a certain extent. Hence, safeguard steps must be taken and careful deliberation over the issues that will go on before it creates a job to our society.Mention1 ) Jibrail B Kansedo, University Sains Malaysia, Synthesis Of Biodiesel From Palm Oil And Sea Mango Oil Using Sulfated Zirconia Catalyst. Available from: & lt ; hypertext transfer protoco l: //eprints.usm.my/15765/1/SYNTHESIS_OF_BIODIESEL_FROM_PALM_OIL_AND_SEA_MANGO_OIL_USING_SULFATED_ZIRCONIA_CATALYST.pdf & gt ; [ July 2009 ] 2 ) Siti Fatimah Arifin, University Malaysia Pahang, Faculty Of Chemical And Natural Resources Engineering, Production Of Biodiesel From Waste Cooking Oil And RBD Palm Oil Using Batch Transesterification Process. Available from: & lt ; hypertext transfer protocol: //umpir.ump.edu.my/861/1/Siti_Fatimah_Arifin.pdf & gt ; [ May 2009 ] 3 ) Rhonda Day, eHow, Safety and Hazard Precautions In Biodiesel Production. Available from: & lt ; hypertext transfer protocol: //www.ehow.com/list_6793134_safety-hazard-precautions-biodiesel-production.htm & gt ; 4 ) FAO Corporate Document Repository, Palm Oil Processing. Available from: & lt ; hypertext transfer protocol: //www.fao.org/docrep/005/Y4355E/y4355e04.htm & gt ; 5 ) FAO Corporative Document Repository, Palm Kernel Oil Extraction. Available from: & lt ; hypertext transfer protocol: //www.fao.org/docrep/005/Y4355E/y4355e06.htm # TopOfPage & gt ;6 ) Centre for Transportation Analysis, Global Supply and DemandA of Biofuels, Oak Ridge National Laboratory. Available from: & lt ; hypertext transfer protocol: //cta.ornl.gov/TRBenergy/trb_documents/2011 % 20presentations/Duffield % 20Global % 20Supply % 20and % 20Demand % 20- % 20Session % 20319.pdf & gt ; [ January 2011 ]7 ) Future Potential of Oleochemical Industry. Available from: & lt ; hypertext transfer protocol: //palmoilis.mpob.gov.my/Vtour/gallery_html/g9_3.htm & gt ;8 ) Malaysia Palm Oil Production by Year, 1964-2012. Available from: & lt ; hypertext transfer protocol: //www.indexmundi.com/agriculture/ ? country=my & A ; commodity=palm-oil & A ; graph=production-growth-rate & gt ;9 ) ASEAN Oleochemical Manufacturers Group, Country Section Malaysia. Available from: & lt ; hypertext transfer protocol: //www.aomg.org.my/index.php? option=com_content & A ; task=view & A ; id=15 & A ; Itemid=32 & gt ; 10 ) ClimateAvene, the Use of Plam Oil as Biofule and Biodiesel. Available from: & lt ; hypertext transfer protocol: //www.climateavenue.com/en.biodiesel.palm.oil.htm & gt ;11 ) ClimateAvene, Sustainable Palm Oil Cultivation and Climate Change. Available from:& lt ; hypertext transfer protocol: //www.climateavenue.com/en.biod.climate.index.htm & gt ; 12 ) Wolfgang Rupilius and Salmiah Ahmad, The Changing World of Oleochemicals. Available from: & lt ; hypertext transfer protocol: //www.chgs.com.my/chinese/download/Palm % 20Oil % 20Developments/june % 202006/The % 20changing % 20world % 20of % 20Oleochemicals.pdf & gt ; 13 ) International Finance Corporation, IFC, 2007, Environmental, Health and Safety Guidelines for Oleochemicals Manufacturing [ Online ] . Available from: & lt ; hypertext transfer protocol: //www1.ifc.org/wps/wcm/connect/f5c493804886588bb656f66a6515bb18/Final % 2B- % 2BOleochemicals % 2BManufacturing.pdf? MOD=AJPERES & A ; id=1323153202672 & gt ; 14 ) Trudy, T. , 2009, Man-made Ingredients: The argument over synthetics [ Online ] Available at & lt ; hypertext transfer protocol: //www.smallsimplelife.com/resources/petrochemicals-and-oleochemical-synthetics/ & gt ; 15 ) European Oleochemicals & A ; Allied Products Group, APAG 2006, Challenges and potency of biomass & A ; biofuels for the European Oleochemical industry [ Online ] . Available at: & lt ; hypertext transfer protocol: //www.europarl.europa.eu/hearings/20060601/itre/decooman_en.pdf & gt ;16 ) Ahmad, Mohd Jaaffar, and Tang Thin Su, 2005 â€Å" Supply and demand of biodiesel in the European Union ( EU ) . â€Å" A Palm Oil DevA 42 ( 2005 ) : 8-14.